Marketing Strategy & Implementation
- from a Marketer's Point of View
- from a Designer's Point of View
- from a Programmer's Point of View
- 6P, 8P,...
Mag. (FH) Eric Lechner, Prof. Dr. Herbert Zech
Campaigns, Business Models, Canvas, Cycles, Oceans, SWOTs,
Targets, Life Cycle Thinking, Innovation
- sustainable performance
- brand precede sales
- measure the relevant
- data informed/data driven
- ideas overtrump more of the same
- disrupt beyond competition
- change the game
- win ambassadors
- scrutinize programmatic/retargeting
- Content is king?
- Medium is the massage?
Listen and understand
Gearing strategy, technology & design.
Masterclass: Paul Krugman (Nobel Prize Winner 2008)
Masterclass: David Axelrod & Karl Rove (Barack Obama, George W. Bush)
Masterclass: Bob Iger (Disney)
Masterclass: Chris Voss (FBI)