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Communication Design

Design Thinking, UX/UI, Art Direction, CI/CD,...

  • User Experience, Digital Interface | → Prototyping
  • user centered, customer centered, shareholder centered, value centered – human centered!
  • Look behind & ask – 5x + Conceptual model (Don Norman)
  • Form follows... / Form precedes...

→ more documents/diagrams:
ustomer journey layers, fake vs. real UX, UX tree/roots, from Customer Experience (CX) to User Experience ...
→ Design Thinking Example: Doc Patient Booking App
(Affinity Diagram, HMW, Empathy Map, Persona, User Journey, Wireframe, User Flows,...)
Gearing strategy, technology & design.

Mastering Creative Process


regard from the right point of view, identifying goals
must see: Hans Zimmer, film scoring, masterclass.com


© 2021 Eric Lechner, Mag. (FH) ∞ Strategy / Creativity / Technology
Private Workbench. All rights reserved.

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